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Citywire |
Introduction
Maximise your media coverage and fully leverage the positive PR you receive by transforming articles into powerful marketing tools |
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Reprints
Reprints represent credible, impartial, third-party endorsements of your company, its products or services. Consider the following opportunities for your reprints:
- trade shows and conferences
- press packs or media kits
- investor relations material
- sales literature or presentations
- training
- direct mail
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Eprints
An Eprint is an electronic version of a reprint usually formatted as a PDF. Subject to the purchase of an appropriate licence it can be used in the following ways:
- For posting on you company website
- For emailing out to a database
- Using in a presentation
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