|
Financial Times |
Introduction
Maximise your media coverage and fully leverage the positive PR you receive by transforming articles into powerful marketing tools |
|
|
Reprints
Reprints represent credible, impartial, third-party endorsements of your company, its products or services. Consider the following opportunities for your reprints:
- trade shows and conferences
- press packs or media kits
- investor relations material
- sales literature or presentations
- training
- direct mail
|
|
 |
Eprints
An Eprint is an electronic version of a reprint usually formatted as a PDF. Subject to the purchase of an appropriate licence it can be used in the following ways:
- For posting on you company website
- For emailing out to a database
- Using in a presentation
|
|
|
Customisation
There are several different ways in which you can customise your reprints in order to maximum the use you get from your press coverage. These include the following:
- Adding your logo, contact details or even an advert
- Highlighting specific parts of the reprint in order to draw attention to key editorial
- Including tables or rankings with an enhanced entry
|
|
)
)
)